I thought that this was as powerful an example of an outcome generator I have ever seen. Bruce Lee is one of the world’s greatest known martial artists. He did so by giving such powerful performances on and off the screen.
Lee’s Definite Chief Aim (DCA) has all the ingredients of a successful motivator. It has the what, the how, and most importantly the why. By laying it out in this fashion, he makes it easy to see what he was after and what he was going to have to do to get it.
We can see the outcome in his legacy.
What: Tell yourself exactly what it is that you will accomplish and by when “I know I will _______________.”
(Understand that this is only a vehicle to get you your why. The why is the real desired outcome.)
How:
“In return I will ___________________________.” (The ends must be justified by the means.)
When:
“By ________________ I will have ____________.”
Why:
“I will ______________________.”
(What will the vehicle get you? What will be different that is a must for you)
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